Edward Wright Digital Designer

Concept to delivery: storyboards, animation, format adaptation and programmatic build for campaigns running across mobile, web, social, app and DOOH placements worldwide.

Websites, motion graphics and campaign assets for international NGO and UN clients - digital experiences balancing accessibility, storytelling and user engagement.

Digital strategy, UX and creative direction for the fyio mobile app - flows, UI and launch assets that helped secure £500K seed funding and take the product live on iOS and Android.

Ultra Football is New Zealand's leading provider of football teamwear. I led their digital content - managing their websites, social media and direct email marketing, and produced digital media for football clubs and federations across Australasia.

The work ran from proposal decks and club teamwear presentations through to logo creation for clubs and sponsors, alongside retail and campaign design for the Nike and Adidas partnerships. In 18 months the channels grew 95% in followers and 120% in subscribers.

DOT Loves Data is a data science company that matches raw data with storytelling. Working alongside design agency EightyOne, I was dedicated to creating a framework for measuring the effectiveness of infographic content through social media engagement.

Using Mr Clutch - DOT's dynamic T20 cricket analysis tool - I built content around the Tri-Series between Australia, England and New Zealand, translating raw match data into a narrative arc. Player and game-specific graphics were tested with cricket fans across both countries through Facebook mobile and Instagram advertising, a precursor to DOT's generation of automated, data-driven, personalised content. The work drew on design theory, an understanding of how management processes shape the design process, and marketing and cricketing statistical knowledge to implement the experimental framework.